Wallbid partners with Webhotelier | primalres and Eurolife FFH to introduce Embedded Travel & Cancellation Insurance for hotel bookings
Wallbid, Webhotelier | primalres, and Eurolife FFH introduce embedded CFAR and travel insurance for hotel bookings across 21,800+ hotels in 39 countries.
Smarter bookings. Safer revenues.
The hospitality sector is evolving fast. While digital transformation opens new opportunities, it also brings new challenges, from last-minute cancellations and revenue uncertainty to guests seeking greater flexibility and trust.
To address these realities, Wallbid has partnered with Webhotelier | primalres, one of Europe’s leading travel-tech ecosystems with over 21,800 hotels in 39 countries, and Eurolife FFH, a leading insurance carrier, to introduce booking cancellation insurance embedded directly into the room rates - a novel proposition for the global hospitality industry.
Bringing flexibility and protection to every booking
Through this partnership, hotels can now offer prepaid rates with Cancel for Any Reason (CFAR) and Cancel for Specific Reasons (CFSR) options, as well as comprehensive Travel Insurance - all seamlessly integrated into Webhotelier | primalres’ booking engine.
Guests gain the confidence to book early and prepay, knowing they’re protected against the unexpected. Hotels, in turn, enjoy more predictable revenue streams, improved cash flow, and reduced dependency on third-party sales channels.
This innovation enhances both the booking experience and the business model, transforming potential risk into opportunity for hotels of every size.
A collaboration shaping the future of travel-tech
“Our partnership with Wallbid and Eurolife FFH aligns perfectly with our mission to accelerate the digital transformation of the hospitality industry,” said Panagiotis Kontozamanis, CEO of Webhotelier | primalres Group. “By incorporating innovative insurance products into our comprehensive ecosystem, we are enhancing the value we provide to our hospitality partners and their guests, ensuring a seamless and secure booking experience."
“We are thrilled to partner with Webhotelier | primalres and Eurolife FFH to bring innovative insurance solutions to the hospitality industry,” said Vassilis Stivaktakis, CEO of Wallbid. “This collaboration will enable hotels of any size to enter the new era of embedded insurance, protect against last-minute cancellations, and offer peace of mind to their guests.”
Nikos Delendas, General Manager Sales, Training & Product Development and Board Member of Eurolife FFH, stated: “The most important step for us was to identify and cover the hospitality sector’s modern needs, and our willingness to stand right by both hoteliers and guests, led us to proudly join forces with Wallbid and Webhotelier | primalres. Today we are introducing innovative travel insurance solutions that give hoteliers a significant competitive advantage and guests the ease to plan their vacations with confidence.”
Strengthening hospitality through innovation
This partnership showcases how embedded insurance can create real value for both hotels and travellers - boosting early prepaid bookings, protecting revenues and cash flow, while enhancing guest confidence.
By working alongside industry leaders like Webhotelier | primalres and Eurolife FFH, Wallbid is shaping the future of hospitality, embedding protection and flexibility at the heart of the booking journey. It’s another case study of how technology and insurance can work together to solve real-world problems for both businesses and consumers.
