HBX Group and Wallbid launch Cyber Risk Assessment service for the hospitality industry
Wallbid and HBX Group launch Cybersential — a cyber risk assessment and insurance service purpose-built for hotels and travel agencies across 170 countries.
Hospitality in the digital era
The hospitality industry is becoming more digital than ever - from bookings and payments to guest services - and with that comes a growing exposure to cyber threats. Wallbid has partnered with HBX Group, a global B2B travel-tech leader with operations in 170 countries, to offer hundrends of thousands HBX hotel partners and travel agencies access to Cybersential, a cyber risk assessment service designed specifically for the hospitality sector.
Helping hotels and travel agencies identify and manage digital risks
Cybersential allows hospitality businesses of any size to understand their vulnerabilities, mitigate risks, and implement proactive cybersecurity measures. By acting early, they can prevent costly disruptions, protect sensitive guest data, and stay compliant with evolving data protection regulations.
The service evaluates each business’s digital infrastructure, highlights potential risks such as unsecured systems or exposed credentials on the dark web, and delivers a cybersecurity score along with expert guidance on priority actions. Cybersential also provides access to cyber insurance coverage to help mitigate potential financial losses and operational disruptions in case of an incident.
A shared vision for secure hospitality
“Hotels are managing increasingly complex digital environments,” said Paula Felstead, Chief Information Officer at HBX Group. “With this service, we’re giving hotels a clear, actionable way to understand their exposure and take steps to improve. It’s part of our broader effort to help partners not just grow but do it securely."
“As the hospitality sector rapidly embraces digitalization, cyber resilience is no longer optional, it’s essential,” said Maria Giannousa, Chief of Sales Operations & Customer Success at Wallbid. “Our partnership with HBX marks a key step in making embedded cyber protection accessible and actionable. By helping hotels and travel agents understand their risk and protect against it, we’re enabling them to build digital trust, safeguard operations, and future-proof their growth."
Embedded insurance enhancing cybersecurity in hospitality
The Cybersential service is available through the HBX Group platform, giving their partners an easy way to assess their cybersecurity posture and take action.
By addressing one of the most critical risks businesses face in today’s digital world, this initiative helps close the protection gap - offering an effective, accessible way to strengthen cyber resilience before incidents occur and minimize post-incident damages.
Through this partnership, Wallbid reinforces its position in the global travel-tech and hospitality industry, working alongside industry leaders like HBX Group to deliver embedded protection solutions that empower businesses to operate and grow securely and confidently.
